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Beyond the Buzzwords: Unveiling Your Uniqueness

I know you hear this all the time. Because I see and hear it all the time too. 

“Add your secret sauce!”, “Tell them what sets you apart from the competition!”

But no-one actually tells you HOW to figure out what your “Uniqueness” is. 

GIF of comedian Kevin Hart saying "Help Me"

So I’ve come up with a super short exercise that I am trying to incorporate into my own business - and entire mindset, if I’m honest!

I thought I’d share it with you too. 

Beyond the buzzwords and into the deeper meaning of what makes you and your business approach unique.

Being unique has always felt… like something that’s just out of reach. It doesn’t matter about the amazing feedback I’ve been given. It doesn’t matter about the growth I’ve seen in myself over the last 5 years in business. Somehow, being thought of as unique has always been a sore spot.

And in case you feel the same, I wanted to do two things:

  • Let you know that you’re not alone. You can have a successful business, but still not feel “unique!” enough
  • Give you the courage to try and get out of your comfort zone and see if you can dig around to find a sparkle of uniqueness somewhere :) (I know you can!) 

Why is being unique important?

Well, some coaches and other posts on social media will have you believe that this is the be-all and end-all for the other word we see/hear all the time… authenticity. “Show your uniqueness by being authentic in your posts!”

But again, no-one digs deep enough to explain why it’s important. 

I believe that there is room for everyone in this world to be successful, if they choose to take the steps they need to in order to achieve what success looks and feels like to them. 

Taking the steps can feel hard. At least, they have done for me in the past. They still do some days. 

So here’s my short exercise to open up the conversation of finding YOUR uniqueness to add to your marketing. 

What does being unique mean to you?

Here’s my example… (because I’m here to help and transparency is something I value) 

Being unique to me, feels elite. It feels… important. If something is unique then it feels like it should have a higher value, a special keepsake of some sort. It is something that is kept pristine, so as not to waste it or tarnish it. For example, a piece of unique jewellery feels like it has more meaning than other pieces of jewellery, so I don’t want to wear it in case it breaks, or becomes lost.

That was my stream of consciousness answer to my own question. LOL But it's given me a lot to think about!

Now, no matter what industry you’re in, I believe that starting with this question can open the door to finding what is unique about you and how you help others solve their problem. 

I’m off to start exploring my barriers around not “keeping my ideas hidden and pristine in case they break” (i.e. fail) and I’ll see you on the other side!!

If you need someone to talk you through finding your uniqueness - book a chat with me or send me a message!

Kathleen McGuire, Creative Celtic

Hey! I'm Kathleen :)

An introverted mum of two littles with a strong love of GIFs, carbs, manifestation, and oreos. Let's work together!